Stop automating LinkedIn before deciding who deserves your attention.
Built for coaches, recruiters, fractional executives, and advisors whose LinkedIn presence is their reputation. Claro analyzes prospects before you contact them, so nothing you send ever reads like a bot wrote it.
Then Claro decides: 🟢 Contact · 🟡 Engage · 🔴 Skip, and helps you turn the right decision into the right action.
Book a demo and see how Claro can work around your existing LinkedIn sales process.
Better conversations.
Most LinkedIn outreach starts with the wrong question.
The usual question is: "How many people can we contact?" So the process looks like this:
The assumption is: more activity equals more opportunities. But sending the right message to the wrong person is still wasted effort.
- Sending a personalized message at the wrong time is still a bad decision.
- Following up with someone who was never a good opportunity doesn't make them one.
- The problem isn't always your messaging. Sometimes you're simply talking to the wrong person.
- Or the right person, at the wrong time.
For coaches, recruiters, and advisors, LinkedIn isn't a marketing channel. It's your reputation. A generic, automated message doesn't just get ignored. It gets remembered, by the exact person you wanted to impress.
More LinkedIn activity doesn't create more pipeline. Better decisions do.
Before your team researches, connects, writes, engages, and follows up, there's a more important question: is this person actually worth our attention?
Everyone gets contacted. No signal separates a good fit from a wasted message.
Every prospect is weighed first. Attention goes only where it's earned.
Claro adds a decision layer across your LinkedIn sales process: your LinkedIn Decision + Conversation System. It doesn't just help you do more on LinkedIn. It helps you decide what's worth doing.
Contact. Engage. Skip.
Claro compares each prospect's profile, company, LinkedIn activity, and fit against your ICP, then makes a call with reasoning attached.
Start the conversation.
This person is worth contacting now: they match your ICP and there's enough relevant context to justify reaching out.
- Why they're relevant
- What makes them worth contacting
- A potential conversation angle
Build familiarity first.
This person may be a strong fit, but a direct approach isn't the best next move yet.
- Recommends engaging before messaging
- Builds familiarity before asking for attention
- Surfaces relevant content to engage with
Don't waste your attention.
Not every ICP match deserves a message. If someone isn't relevant enough to pursue, Claro tells you to move on.
- No unnecessary outreach
- No pointless follow-ups
- No wasted time
Understand the prospect before you ask for their attention.
Give Claro your LinkedIn prospects. It analyzes the context that actually matters, compares it against your ICP, then decides.
Role & background
- LinkedIn profile
- Role and experience
- Responsibilities
- Relevant expertise
Business context
- What the company does
- Industry context
- Recent developments
- ICP match strength
Activity & signals
- Recent posts
- Topics they discuss
- Relevant engagement
- Conversation openings
Fit against your business
- Criteria that matter to you
- Weighted comparison
- One clear recommendation
- Reasoning included
Personalized doesn't mean mentioning someone's job title. It means having a reason to talk to them.
Most AI personalization just reads a profile and inserts a few details. Everyone can tell, especially the people you're trying to reach. Claro takes a different approach, considering who the person is, what they do, their activity, and your offer before drafting an angle.
Sometimes, don't message yet.
Not every good prospect should get a connection request immediately. Claro can identify relevant content and opportunities to engage first: genuine context, not "Great post, thanks for sharing!" Sometimes the best first message isn't a message. It's showing up in the right conversation first.
From prospect to conversation: one system.
Understand
Research the prospect, company, activity, ICP fit, and relevant context.
Decide
Contact, Engage, or Skip, with the reasoning behind it.
Act
Create a personalized connection approach, or engage with relevant content first.
Converse
Understand what the prospect says, and what it actually means.
Move Forward
Reply, ask, qualify, nurture, book, or walk away.
Most LinkedIn tools automate activity. Claro helps you decide which activity is worth doing.
| Traditional LinkedIn Outreach | With Claro |
|---|---|
| Start with a list | Start with understanding |
| Connect with everyone | Decide who deserves attention |
| Send generic personalization | Use relevant context |
| Run automated sequences | Choose the right action |
| Comment for visibility | Engage where there's real context |
| Generate generic AI responses | Use your communication style |
| Focus on activity | Focus on opportunities |
Built for owner-run businesses where reputation and relationships close the deal.
Not "anyone who could use more leads." Specifically, the people whose buyers already live on LinkedIn, whose deals are worth protecting, and who can't afford to sound like a bot.
Staffing & Recruiting
Hiring managers and HR leaders are the most LinkedIn-native buyers there are, but vetting every one by hand doesn't scale past a few dozen a week.
Fractional Executives
Fractional CFOs, CMOs, and COOs need a pipeline of founders who need them right now, not everyone with the right title on their profile.
Coaches & Consultants
Your buyers can tell in one sentence if a message was written by a bot. Claro helps you reach out like you actually read their profile, because you would have, with time.
Professional Services
Brokers, accountants, advisors, and consultants close high-value, relationship-driven deals. One tone-deaf message costs more than an hour of research would have.
Six steps. One decision layer.
Define your ICP
- Ideal customer profile
- Relevant roles & companies
- Qualification criteria
Analyze prospects
- Profile & role
- Company & activity
- ICP fit
Make a decision
🟢 Contact · 🟡 Engage · 🔴 Skip, with the reasoning behind it.
Take the right action
- Personalized connection request
- Relevant conversation angle
- Engage with content first
Understand the conversation
- What the response means
- Whether to qualify
- If timing suits a meeting
Move it forward
Reply, ask, qualify, nurture, book, or walk away.
Everything you're probably wondering.
Your next LinkedIn message shouldn't start with a template. It should start with a decision.
Before you send another connection request, message, follow-up, or AI-generated response, understand who you're talking to, and why the conversation matters.
Book a demo to see Claro's LinkedIn Decision + Conversation System, and how it could be configured around your business.